Morristown, N.J. (June 22, 2015) – Carl Gould, founder and head of The Gould Association, and Jill Draper, president of MarketSmith Inc., shared their knowledge and experiences in the new speaker series at CSE on June 10 and June 17, respectively.
Gould is a self-made man several times over and effectively uses his experiences to build upon future success. Happy to share these experiences, Gould runs an international company that offers business and personal coaching. Something that he says, "I found I was really good at helping others find their goals." His animated and often humorous talk was inspiring as he told the audience that it is important to stand out, important to be careful what you wish for, and to use your "network" to determine your "net worth."
He talked about all businesses being started by an entrepreneur with a dream and the refusal to take "no" for an answer. From the largest businesses in the world to the smallest Mom and Pop stores – they all started the same way; with someone willing to take a risk and run with it.
Draper has a history with marketing firms that have brought some of the most well-known brands to the forefront. She spoke about the effectiveness of researching the potential consumers, meeting their needs through a variety of media, and assessing the results.
"The world has changed drastically in the digital age with consumers being bombarded with more than 5,000 messages a day," she advised. "One must expand their skill set almost daily to stay ahead of the changing world of consumer marketing."
Whereas marketing used to be a one way messaging system, consumers now want interaction to join the conversation. "Some of the greatest strategies cause disruption," she says. "Disruption is experiential, where people will stop and pay attention because they are interacting with the brand."
"We are planning to run this series in the fall or spring semesters," says Joseph Ciccone, interim vice president of academic affairs. "Having our students, staff and faculty hear from those in practice is a valuable lesson and generates new ideas."